Today, The Bold and the Beautiful rolls out a brand new opening credits sequence. Though it may be hard to believe it, the show has essentially had the same opening since it debuted - all the way back on March 23rd, 1987.
"The current opening has held up well, but we felt it was time to make a change. The new look will still emphasize fashion, and includes an updated version of the familiar B&B theme music," says B&B's head writer and executive producer Bradley Bell.
Also of note is The Bold and the Beautiful's decision to "officially" acknowledge itself as "B&B." The show's new credit prominently feature the abbreviation, which many fans have used to refer to the show since its inception.
Prior to July 2nd, B&B's opening changed only slightly since its debut to incorporate the images of new performers - or to remove the images of actors who were no longer with the show.