What do you think of DAYS new online loyalty program?
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To help celebrate its 40th anniversary, Days of our Lives has launched what it calls "Daily Rewards," an online viewer loyalty program. In the "Daily Rewards" program, Days of our Lives viewers can earn My Sony points by correctly answering a trivia question for each day's DAYS episode. These points can then be redeemed for substantial savings on Sony merchandise such as the latest consumer electronics, DVDs, CDs, and more. "Daily Rewards" members can also redeem points for exclusive Days of our Lives fan experiences, as well as autographed memorabilia, props, collectibles and licensed merchandise.
"We are blessed and thankful that Days of our Lives fans are some of the most fervent television viewers and online participants in the world, and this innovative program will not only help us reward that loyalty, but continue to reach new viewers in the 18-34 demographic where we have enjoyed great success," said Days of our Lives Executive Producer, Ken Corday. "We're honored to be the first daytime drama to launch an online viewer rewards initiative in conjunction with Sony Pictures Television, who are pioneers in this area."
Viewers can sign up for the free "Daily Rewards" program by visiting www.daysofourlives.com.