Fans of television's longest-running scripted television series are in a state of panic. According to a published report, CBS is quietly planning for the end of Guiding Light - which could come as early as September.
Industry publication TV Week is reporting that, while no definitive decision has been made, "CBS has been talking to outside studios about potential replacement programming for the show" should the lights be turned out on Guiding Light.
In an interview with soapcentral.com, Kim Zimmer (Reva Shayne) discussed her character's future story and prefaced the discussion with remarks -- "God forbid we should ever go off the air" -- that made it clear that cancellation was the last thing on her mind.Indeed, CBS retains an option to extend Guiding Light's stay for an additional year. The network renewed the 72-year-old soap last year. At the same time, Guiding Light underwent some dramatic changes to slash its operating budget. Those changes involved more on-location filming, new sets, and a new production model designed to provide a more "realistic" viewing experience. While the changes may have cut the show's costs, it has also led to an even more rapid ratings erosion. In just the past year, Guiding Light's ratings have fallen by about 18% in the number of total viewers tuning in each day.
A show spokesperson was unable to comment on the rumors of the show's impending demise. An insider, meanwhile, tells Soap Central that fans are encouraged to let "the powers that be" at CBS know how important Guiding Light is to them by contacting the network.
A decision on Guiding Light's future is expected to be made within the next month.
Guiding Light debuted as a radio-based soap opera in January 1937. In June 1952, the show began its transition to television. It remains the longest-running scripted entertainment program in television history.